Speaker world goes Information Product CRAZY.
"Buy my E-book or Online course!" It's all you hear at seminars or get in your email in box nowadays. Speakers, trainers and coaches LOVE talking about there latest e-book or course - and even...
Why good brand design matters. ( Part 2 )
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Why Good Brand Design Matters. ( Part 1 )
Creating a memorable and professional brand identity is essential for any enterprising business small, medium or large. A brand is an idea; an image; a concept; a belief and a...
HELP! I don’t know my USP… …from my ABC!
For most business owners, creating a USP sounds like an unimportant task. Something that only big businesses or brands need to do, and ‘It’s not for a small or medium business like mine’, I...
What’s Your Marketing Motivation?
It is an old adage that ‘failing to plan’ is synonymous with ‘planning to fail’ and nowhere is this truer than in marketing. You have a business idea, you may have a new service or...
5 Common Marketing Excuses…
... And How To Turn Them Into Business Success. Got any good reasons for not marketing your business in a recession? You may think you do, but did you know that behind every excuse...
10 Business Card Designs for Small Budgets
Gone are the days when the humble business card was nothing more than an 85 x 55mm piece of card with your name and logo on it. With more and more people opting to work for themselves and using events...
Brand and Marketing For Success
Welcome to FIREproof – the blog of brand and marketing experts FIRE Creative. Not only will you be able to keep up-to-date with our latest projects wins and news but we...